J. C. Leyendecker

Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was a German-American illustrator, considered one of the preeminent American illustrators of the ahead of time 20th century. He is best known for his poster, book and advertising illustrations, the trade quality known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, he painted higher than 400 magazine covers. During the Golden Age of American Illustration, for The Saturday Evening Post alone, he produced 322 covers, and many personal ad illustrations for its interior pages. No further artist, until the start of Norman Rockwell two decades later, was in view of that solidly identified next one publication. He "virtually invented the total idea of liberal magazine design."