Charles T. Coiner

Charles Toucey Coiner (January 1, 1898, Santa Barbara, California – August 13, 1989, Mechanicsville, Bucks County, Pennsylvania) was an American painter and advertising art director.

Born into a California crop growing family, Coiner attended the Chicago Academy of Fine Art and the Art Institute of Chicago, while also energetic at an advertising agency.

He went to play for the Philadelphia-based N. W. Ayer & Son advertising agency, starting as a layout designer in 1924 and rising to vice president in feat of art in 1936. He was in the middle of the first in his ground to commission unprejudiced artists. For example, for one of his to come advertising campaigns ("Great Ideas of Western Man" for the Container Corporation of America), he incorporated works by such artists as Pablo Picasso, Georgia O'Keeffe and Salvador Dalí. He following sent O'Keeffe to Hawaii for a raise a fuss for canned pineapple juice. When "she came back with whatever kinds of beautiful paintings but nothing to realize with pineapple", she explained that nobody had shown her any pineapple plants, so he sent her one, which she subsequently painted.

When the administrator of the National Recovery Act (NRA) was dissatisfied bearing in mind designs presented by Ayer, Coiner himself meant the Blue Eagle parable that is next to associated once the NRA. He plus conceived the Red Feather emblem of the Community Chest. During World War II, he designed case and civil explanation posters; an offset lithograph of one with the slogan "Give It Your Best!" (1942) for the Office of Emergency Management is in the collection of the Museum of Modern Art. Another of his works is the Boys Clubs of America commemorative stamp issued in 1960.

One of Coiner's passions was painting, primarily landscapes, in a style he himself described as impressionist. The Whitney Museum, the Pennsylvania Academy of Fine Arts and the Philadelphia Museum of Art exhibited his works. A 1966 self-portrait owned by the National Academy of Design is in the collection of the Smithsonian Institution.

After he retired from Ayer in 1964, he became the first American definite the Art Director's Award of Distinction, and was inducted into the Art Director's Hall of Fame in 1973 and the Philadelphia Advertising Hall of Fame in 1988.
He was a trustee of the Philadelphia Museum of Art and chairman of the Philadelphia College of Art. In 1993, he was posthumously inducted into the Advertising Hall of Fame. He was next awarded the 2004 AIGA (American Institute of Graphic Arts) Medal.

Coiner died upon August 13, 1989, at the age of 91. He was survived by his wife, E. May Coiner (née Howe). A amassing of his papers is held by the Syracuse University Library.

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