Clark Byers

Clark Byers (25 January 1915 – 17 February 2004) was an American sign maker. He is well-known for painting beyond 900 barns in 19 states similar to the slogan "See Rock City" from 1935 to 1969.

A native of Trenton, Georgia, Byers started painting advertising upon barns in the American South and Midwest for the Rock City kinship atop Lookout Mountain, Tennessee. Rock City's owners offered barn owners a forgive paint job and Rock City souvenirs in squabble for allowing Byers to placing a marketing message on their barns.

Because the barns came in various shapes and sizes, each sign was different, but anything featured white lettering on a black background, executed in freehand. The number of words and their promise varied, based upon the size and concern of the barn. On larger barns, Byers might have painted "See 7 States from ROCK CITY atop Lookout Mt. near Chattanooga, Tenn." and upon smaller barns, just "See lovely ROCK CITY today."

Byers' efforts led to Rock City, Lookout Mountain, and Chattanooga becoming a national tourist destination.

Adapted from the article Clark Byers, from Wikinfo, licensed below the GNU Free Documentation License.

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