We Can Do It!

"We Can Do It!" is an American World War II wartime commercial produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale.

The flyer was little seen during World War II. It was rediscovered in the beforehand 1980s and widely reproduced in many forms, often called "We Can Do It!" but along with called "Rosie the Riveter" after the iconic figure of a mighty female proceedings production worker. The "We Can Do It!" image was used to shout from the rooftops feminism and other political issues dawn in the 1980s. The image made the lid of the Smithsonian magazine in 1994 and was fashioned into a US first-class mail stamp in 1999. It was incorporated in 2008 into trouble materials for several American politicians, and was reworked by an player in 2010 to celebrate the first girl becoming prime minister of Australia. The billboard is one of the ten most-requested images at the National Archives and Records Administration.

After its rediscovery, observers often assumed that the image was always used as a call to inspire women workers to associate the case effort. However, during the raid the image was strictly internal to Westinghouse, displayed without help during February 1943, and was not for recruitment but to exhort already-hired women to take action harder. People have seized on the uplifting attitude and apparent message to remake the image into many interchange forms, including self empowerment, campaign promotion, advertising, and parodies.

After she proverb the Smithsonian cover image in 1994, Geraldine Hoff Doyle mistakenly said that she was the subject of the poster. Doyle thought that she had after that been captured in a wartime photograph of a woman factory worker, and she innocently assumed that this photo inspired Miller's poster. Conflating her as "Rosie the Riveter", Doyle was honored by many organizations including the Michigan Women's Historical Center and Hall of Fame. However, in 2015, the girl in the wartime photograph was identified as subsequently 20-year-old Naomi Parker, working in to the fore 1942 past Doyle had graduated from tall school. Doyle's notion that the photograph inspired the flyer cannot be proved or disproved, so neither Doyle nor Parker can be confirmed as the model for "We Can Do It!".